Marketing is The management process of anticipating, identifying and Essay - 1

Marketing is The management process of anticipating, identifying and satisfying customer requirements profitably (CIM, 2001) - Essay Example It involves formulation and communication of information that can generate utility to different stakeholders to a subject entity and such stakeholders may be customers, business associates, the community, and contractual parties to an institution’s activities. In addition, the scope of the definition of marketing identifies a dual approach to information transfer between an entity and its stakeholders (Taylor 2010, p. 152). This definition is valid because it identifies with the American Marketing Association’s (AMA’s) definition. The CIM’s definition of marketing focuses on customers’ utility and organizations’ profitability. Even though the AMA’s definition does not focus on profit motive for organization’s engagement in marketing, this is trivial from the scope of corporate ventures that profit motive drives. Such a scope validates CIM’s definition of marketing as a strategy to profit optimization by business organization and is consistent with organizations’ initiatives for efficiencies and effectiveness that can results to low production costs for higher profit margins and economies of scale advantage. CIM also identifies customer utility as a driver to marketing initiative and this is reflexive of the definition of marketing according to AMA. According to AMA, the focus of marketing is to meet customers’ needs, at individual an d societal levels. The CIM’s definition of marketing also identifies, though not directly, associated activities with marketing that AMA outlines. Anticipating and identifying customers’ needs, for example, involves exploration of background information into customers’ needs for creation of information or commodities while satisfying such needs relates to communication and transfer of utilities for customers’ satisfaction. CIM’s definition is further consistent with AMA’s previous definitions of marketing that that identified focus on business undertakings and development of values for

Portfolio task Human Resource Management Essay Example | Topics and Well Written Essays - 5000 words

Portfolio task Human Resource Management - Essay Example The running of this organization relied much on the research services my team offered in evaluating the social needs that the population had, device and advise on appropriate policies to undertake the relevant adjustments. Moreover, as a research team, we were involved in managing a database for the organization’s beneficially and issue identification cards through which the organization would track the frequency of using the facilities by the members and carry out periodical analysis for possible improvements. The success of our role as a team was therefore dependent on various factors, which were intrinsic to members, as well as other environmental factors. Though our team had a temporal assignment with the organization, success in the task assigned was mandatory. The team comprised of various players such as organizers and supervisors, coordinators as well as team workers who attended to different tasks as assigned. A general review of the performance of the team revealed a great success in the mandate assigned having completed the exercise a month earlier than the expected time and satisfactorily having delivered as required. The analysis however revealed the success to be explained by team behavior as against such factors as the intellect of the members. Nevertheless, we can no refute the strategic role played by skills and competencies exhibited by the members in handling the technical roles assigned. Each behavior portrayed by the team had a strategic and specific role to play in the overall success of the team as recorded (Cohen, 1993, p. 1-3). The ability of the team to combine ideas before the onset of the team as a functional unit reveals a high level of sense of commitment and obligation. Moreover, the team had a well-organized leadership structure through which the management was carried out. Incorporation of new members wherever needed had a specific structure which ensured the correct skills and competencies needed were sought and harnesse d. Inter as well as intra team relations between the team members and other teams within the organization would be equally commended for the good performance of the team as noted. According to literature, the success of any team rests on such factors as cooperation and efforts of individual member. Moreover, teams do not behave, think or feel while the persons making up the team do. In this respect, teams have no obligations as distinct entities but rather, their successes depend of the factors inherent on team members. Therefore, the success from our team would therefore be explained by the good coordination as well as the individual traits to the members. Task 2 [The Coca-Cola limited (UK) is a constituent retail multinational organization which specializes in manufacture and sale of soft drinks across the globe. Having been in existence over many decades, the organization has had great exposure within the beverage industry and thus commands great mastery of business operations wi thin the industry ( more than the emergent competitors command). The retail organization has employed thousands of persons in the UK and has numerous retail outlets within the country. This paper intends to analyze the operations of the retail organization with a special attention of its operations within the United Kingdom. Its official website URL is http://www.coca-cola.co.uk/.] The company specializes in manufacturing drink concentrates as well as syrups, which are later

History through A Geographers Lenses Essay Example | Topics and Well Written Essays - 1250 words

History through A Geographers Lenses - Essay Example 244). We can take this to mean that modern society began sometime in the late 1800s and early 1900s and last to this day. What made the 19th century a turning point Van Doren further cites (p. 245) the progress resulting from the disruptive technological discoveries that took place, whether "it be new energy sources like oil and electricity, new means of living comforts like electric lights and cheap cast iron stoves, and new devices for communication on both a local and global scale such as the telegraph and the telephone." Several lenses are available to read the history of modern societies from that point on, and what we use will depend on one's point of interest. A student of geography like myself would use as my lenses the three dimensions most appropriate for the task: speed, space, and time. From a geographer's viewpoint, one can see the development of modern society and its history in relation to how human activities affected and was affected by speed, space, and time. ... human interaction by which ideas and information in the form of physical signals like words and actions are exchanged, was limited by space or distance and time. The time it would take for ideas to travel from one point of the globe to another depended on the (rather slow) speed of the carrier of the message, a combination of horses, ships, pigeons, or human runners before Morse discovered the telegraph in the mid-1800s. In some regions like the jungles of the Amazon or the wide plains of America and Europe, messages were carried across limited distances by drums and flags. The effectiveness and efficiency of these modes of communication were limited by distance, the speed of sound, and the sharpness of hearing and sight. Prior to the discovery of the telegraph, sharing and receiving information and then taking action or giving feedback took a long time, which accounted for the slow pace of development of human history that is the result of the interaction of human activities. The telegraph changed all that by accelerating the exchange of information and increasing the pace of human interaction and, in its turn, the amount of human activity. What resulted was a snowballing of social consequences that gathered in size and the power to effect change. The telegraph reduced space because it made human interaction across great distances possible, allowing people across the continents hundreds or thousands of miles apart to communicate and to initiate appropriate action. It also reduced time in a radical way, because by speeding up the exchange of information, it was possible to undertake human action sooner instead of wasting time while waiting for information and feedback to come. However, the telegraph had one major drawback: information in the form of messages had

Discussion Essay Example | Topics and Well Written Essays - 250 words - 123

Discussion - Essay Example No ventures should be considered as possible options, if they are expected to result in harm to the society or patients. Beneficence demands that the process of acquiring knowledge be directed towards providing greater benefit than harm to the individuals of the society. The activities of Health Sciences professionals should be carried out with a good intent to ensure benefit to the patients. The principle of justice demands that Health Science professionals follow the established laws of the society. Their efforts should be directed towards upholding the spirit of prevailing laws, which demand even distribution of scarce resources and without regard to racial, religious or other differences. The principle of autonomy demands the Health Sciences professionals to opt for approaches that allow others to exercise their basic right of autonomy. The students of Health Sciences should learn to avoid coercion while ensuring that the autonomy of others is not compromised in any way. Based on the above discussion, it can be concluded that it is essential for Health Sciences students to follow the principles of medical ethics to ensure optimum delivery of services to the

The Sarbanes-Oxley Act of 2002 Essay Example | Topics and Well Written Essays - 500 words

The Sarbanes-Oxley Act of 2002 - Essay Example a) Independent and competent audit committee: The act requires the audit committee members to be a part of the board of directors. Also they need to be independent, i.e. not a part of the management and not receiving any compensation from the company either as an employee or even as a consultant. b) Responsibilities of Auditors: The act requires that the lead and reviewing partners of the audit firm are changed once every five years. The best way to do so is to change the auditing firm every five years. c) Certified Financial Statements: The Act states here that the chief executive and the CFO need to certify the appropriateness of the financial statements. Also, any false certification can give rise to liability. The Act also requires that none of the chief executives, i.e. CEO, CFO, Controller, or CAO, were a part of the auditing firm for one year preceding the audit, to ensure that there are no conflicts of interest. e) Disclosure: The Act requires a number of disclosures which include all information on internal control mechanisms, any corrections to the past financial statements, material off balance sheet transactions and also the material changes in operations or even the financial situation of the company. f) Whistle Blower Protection: The Act supports the whistle blowers and takes complete actions on any firm that might take any action against employees who report suspected illegal activities in the organization. g) Document Destruction: The Act considers the destruction of any litigation – related document or alteration, cover-up, falsification as a serious issue and especially if this is done to prevent the use of the documents for official proceedings (SOX law, 2003). The SOX Act can prove to be beneficial to the accountants as this allows the people to be more truthful and ensure that all books are in place. Also, with the various sections in place, it allows for protection of whistle

How Communication Affects Relationships Essay Example for Free

How Communication Affects Relationships Essay Communication affects relationships at work in a big way. Communicating in a positive manner will give me a very different response to communicating in a negative manner, it is also important that I alter the way i communicate dependant on who I am speaking to as everybody will respond differently to different styles and variations of communication. One of the parts of my job is to communicate with my colleagues. I must insure that as the environment I work in can and often is stressful, that I speak in a calm manner and that I am clear and concise. By doing this I lessen the chance of information that I passed on being misheard or misunderstood and by being calm I have a reassuring effect on my colleagues. When speaking to families of patient I must insure that I an understanding and come across friendly and professional as a good relationship with a patient’s family can have positive effects on the patients because it is important that families understand the patients treatment plan and how they can have positive influence on the patient. I must communicate with the patients in the most effective way possible. As a health Care worker I need to be able to build trust and a good relationship with those I look after. It is important that I use variation of communication skills to relay what I am trying to get across, this will help the patient understand what is be communicated and in turn will help the patient communicate there needs.

A Dolls House and A Street Car Named Desire

A Dolls House and A Street Car Named Desire A Dolls House focus is on womans function in society, particularly in the of marriage and motherhood context. In particular, Helmer has a very clear definition of the role of a woman. He strongly believes a woman divine duty is to be a good wife as well as a mother. He is representative of the degrading nature of men towards women. He views women as childish, helpless beings alienated from reality as well as prominent moral forces responsible for the purity of the world through their influence in the home. This is also why the book is called A Nora, in light of being a moral agent, outrages the contemporary audience and continues to perplex and fascinate the ones not entirely at ease with her final act when she decides to throw of the shackles of marriage, living her husband and three children in search of herself. She realizes her life has been voiceless that she has just been an object, to sire children and please her husband in marriage and her father in as a child. She has been a doll, a plaything. The moral aspects are not especially so that she leaves Helmer but that she abandons her children. Nora make out the differences between freedom and responsibility based of patriarchal laws and true freedom upon which a human agency ought to be base upon. Listen, Torvald- Ive heard that when a wife deserts her own Husbands house just as Im doing, then the law frees him from all responsibility. She goes on to tell him that her living will result in a win-win situation as she would be freeing him from responsibilities, resulting in absolute freedom for both of them. We also find out that Noras attachment to her husband is founded on delusion of romantic love, but her repudiation toward him is not at all an illusion. Helmer tells her that before everything else she has to not only be a wife but also a mother, since it is the norm. Nora in turn rejects this and tells her that it no longer forms part of a belief system and tell him that before everything else she should be allowed her human rights to be herself. She says that in her eight years of marriage she has lived with a stranger and gone ahead to bear him children which in a sense are degrading to degrading for a woman to live with a stranger and be used as an object of amusement and procreation yet according the marriage institution, it demands that the status quo remains and the societal conception of duty for the sake of the lie she ought to be nothing more than doll, a plaything. Her revolutionary message is that mutual trust and respect within an environment that is free from repression is the only way that can result in a true bond between a man and a woman. This is symbolized by her closing the door to her house (doll house). The old south social tradition diminishes the values of unmarried women that expose them to destruction or domination by men. Social rule in the Old South diminishes unmarried women completely, leaving them vulnerable to domination or destruction by men. By showing the triumph of brutality over discretion and delicacy, Stanley actions depicts the disposable character of Blanches type. Equally Eunice insistence that Stellas marriage to Stanly must continue, her reasoning is that the only means of a womans survival lays in males companionships. This is a lie and as such chooses to ignore the glaring truth that by acknowledging the suffering in the hand of their husbands is the only means to ensure their survival. In scene eleven, the behavior of Blanche towards the men playing poker as well as during her bath reveals the extent in which being raped has scarred her emotional, psychological and physical wellbeing. The bathing is different form earlier one as it is symbolic of her effort to wash off Stanley violations as opposed to her past sexual indiscretions. The disturbing realities of the marriage institution is also brought out that by making Blanches deception and illusion about her past appear as a minor issue in the light of Stanly marriage. Marriage is depicted as a sort of illusion that is based on lies. Blanches and Stellas roles are thus changed, with the latter admitting that she may have got into a world of illusion as she cannot believe her sisters accusation about Stanleys rape story and as such goes on to cling to him. Blanch madness protects Stella from the harsh truth as it prevents Blanches ever giving credibility to her claims. On the other hand Stanly, whose behavior is known to the audience, via his present actions as there exists no back story about him, is dominant, aggressive and sexually oriented. This makes Blanche intrusion upset his structured life. His endeavor to unmask the real her is violent and cruel where in their final confrontation he rapes her resulting in Blanches nervous breakdown. This represents the plight of unmarried women in that south, they are disrespected and disposable which is unethical. Work cited: Leavy, Barbara Fass. In Search of the Swan Maiden: A Narrative on Folklore and Gender. NYU Press, 1995. A Streetcar Named Desire.sparksnotes.com, spark notes, (n.d). Web. 3 Mar. 2011.